Many companies make the error of believing that simply distributing a press release guarantees media attention. The truth is, most end up in the digital void, ignored by editors. Frequent pitfalls include focusing on company speak instead of a newsworthy story; missing clear calls to action; fail

Deciding among a media announcement and earned media coverage can be perplexing for companies . While a news release offers immediate control over your message , it's essentially self-promotion. Articles – secured through approaching journalists – carries significantly more authority with your ta